Hi, I’m Nur—welcome to my little corner of the internet.
I’m a beauty writer, certified haircare nerd, and lifelong lover of anything that makes you feel a little more like you. I live in sunny Los Angeles with my Golden Retriever, Luna, and most mornings you’ll find me with a vanilla soy latte in one hand and my laptop in the other—writing about whatever beauty obsession is currently keeping me up at night. ☕️
This blog isn’t here to tell you what’s trendy. It’s here to share what actually works—and what’s worth skipping.
After working for years as a style and content editor (and spending way too much money on “miracle” products that turned out to be… not-so-miraculous), I decided to create a space where beauty talk feels more like chatting with a friend. The kind of friend who’ll tell you the truth if your hair mask smells weird or your cleanser stings (🙃).
Here, you’ll find brutally honest reviews, real-life beauty shortcuts, and the occasional “I-tried-this-so-you-don’t-have-to” experiment—because if there’s one thing I’ve learned, it’s that beauty routines should feel good, not stressful. 💆♀️
I write about hair because I’ve damaged it, fixed it, cut it impulsively at 2am, and learned what helps it thrive.
I talk about skincare because I’ve had the flaky forehead, the breakouts, the “is this product making it worse?” panic.
And I love makeup—not for the rules, but for the creativity and play. 💄
This blog is built on those lived-in moments—not perfection.
My goal? To help you feel more confident, informed, and a little more at home in your own skin. ✨
Whether you’re here for a deep-dive into scalp care, a five-minute makeup trick, or just a reminder that you’re not the only one Googling “why is my face doing that?” at midnight—you’re in good company.
Thanks for being here. Truly.
Oh, and if something you read here ends up changing your hair, your mood, or just your morning routine—I’d love to hear about it. 💌
xo,
Nur